Your Next Move

World-class chess masters don't see more moves ahead than average players. They focus on fewer moves, but with greater precision.

Several studies show that grandmasters often consider fewer possibilities than amateur players. While amateurs analyse dozens of potential moves, masters quickly eliminate weak options and focus intensely on the most promising ones.

This reveals a counterintuitive truth about strategic thinking: The key to better decisions isn't expanding your view, it's narrowing it.

Yet many entrepreneurs overcomplicate their decisions instead of simplifying them.

They try to plot every move in advance, obsessing over optimal strategies and perfect sequences. They're convinced that success requires seeing the entire game before making their first move.

The result? Analysis paralysis, decision fatigue, and overwhelm.

Look at any successful creator’s journey, and you’ll see a pattern. They didn't have it all figured out when they started. They didn’t follow a rigid master plan. Instead, they got really good at identifying and executing their next best move.

Jack Butcher started with a simple daily habit: creating one visual that captured a business insight. He didn’t launch with a grand plan for courses and consulting. Each design led to the next, attracting an audience before Visualize Value even existed.

David Perell focused on one goal: writing online and sharing what he learned. He didn’t try to build the ultimate writing course from day one. His commitment to writing and a small community shaped Write of Passage.

Even Alex Hormozi, known for building massive businesses, started with one clear focus: turning around failing gyms. He didn’t juggle personal branding, courses, and agencies. Mastering one challenge unlocked bigger opportunities.

Here's a personal example:

When I applied for my master's degree in Australia, I booked my flight before securing accommodation. I had no idea where I was going to stay. My friends thought I was crazy.

"You can't just fly to another country without having a place to live," they said.

But I knew if I waited to figure everything out perfectly, I'd probably never make the move. So I focused on the next logical step: getting there.

It wasn't smooth sailing. Visa delays, rejected rental applications, sketchy shared houses with questionable roommates. Every day brought a new challenge.

But somehow it worked out, from last-minute Airbnb bookings to crashing at a friend's place until I found my next place to stay.

The solutions revealed themselves one step at a time.

This same principle holds true in business and content creation.

Most people get stuck trying to build perfect systems, optimise every channel, and nail down their entire content strategy before they even start.

They're asking themselves impossible questions like:

"What if I pick the wrong platform?"

"What if I waste time doing it wrong?"

"What if my strategy isn't optimal?"

These questions seem logical, but they're rooted in a fundamental misunderstanding of how successful businesses are built. The reality is that clarity comes through action.

In my previous newsletter, Why You're Not Getting Results, I talked about identifying the one thing that would make everything else easier.

This is the natural next step. Once you've identified that critical move, you have to execute it without getting lost in endless contingency planning.

The key is to ask yourself a different question: "What's the next important move I can make right now with the information I have?"

Not the perfect move. Not the optimal move. Just the next move that matters.

So what does this look like in practice?

If you're just starting your creator journey, maybe your next move is committing to one type of content on one platform. Not building a content ecosystem across five platforms. Not creating lead magnets and email sequences. Just showing up consistently where your audience spends time.

If you already have an engaged audience, maybe your next move is having deeper conversations with them. Not launching products or building funnels. Not optimising for reach or virality. Just understanding what they truly need and what solutions they've already tried.

If you have a service business, maybe your next move is improving your delivery system. Not chasing new marketing channels or launching new offers. Not rebuilding your entire business model. Just making your service so good that clients can't help but talk about it.

The point isn't that other activities don't matter. They do. But trying to do everything at once is the surest path to doing nothing particularly well.

The biggest pushback to this approach? Fear of missed opportunities. "But what if I miss out on potential growth by not being everywhere? What if my competitors get ahead while I'm focusing on just one thing?"

Here's the truth: The real opportunity cost isn't in what you might miss. It's in what you're definitely missing by spreading yourself too thin. When you try to optimise for everything, you end up optimising for nothing.

Every business that changed the game did so by executing one clear strategy exceptionally well before expanding to others. They weren't afraid of missing out.

They were afraid of not going deep enough.

Your next move might not be perfect. It might not even be optimal. But a good move now beats a perfect move that never happens.

Stop trying to see the entire path. Focus on your next move, execute it well, and trust that it will reveal the next opportunity.

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara

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