How to Stop Boring Your Audience

39 newsletters later, I figured out a format that works best for me and my audience.

It took a few experiments in content structure, length, and other stylistic elements to reach a conclusion.

My assumption was right. People don’t want more of the same. They want raw unfiltered thoughts based on real life experience.

After sending Why You’re Not Getting Results, I got a few responses telling me that it was an enjoyable read. It wasn’t the first time that had happened, so I didn’t give it much thought.

When I posted it again on LinkedIn last week, it gained some good traction and I got a message from a fellow marketer saying it’s the best thing they’ve read in a while.

I was happy to hear that, not just because it was a compliment from a smart marketer, but also because I enjoyed writing it and I can recall how effortless it was to write.

If it takes me less time, I like it, and my audience likes it, then it’s a winning formula.

However, I don’t like a formulaic approach to writing even though it can be quite efficient and easier to repeat.

If it’s too templated or structured, it’s also easier to replicate by others and kinda gets old after a while.

So the key to writing that stands out and has a little more character than your average blogger is simply to write freely.

Just like a lack of editing can make some YouTube videos more appealing, a lack of structure in written content can work too.

But of course, only if that’s your style. If you’re trying to fit yourself into an existing format, you’re working against yourself.

The takeaway is this: look at what everyone else is doing, ignore it, and do you.

You could even challenge yourself to avoid creating content that blends in with similar content on the same platform.

If everyone posts LinkedIn infographics, it doesn’t mean you have to. In fact, make it a point to not post infographics unless you can make them significantly different.

That same old hook that’s been used by 10,000 other creators like “How to get ahead of 99% of people” DELETE IT! (Ironically, it doesn’t help you get ahead!)

Standing out in content creation means daring to do things differently before they’re proven to work.

In fact, when it comes to content “proven” is often a synonym for old. The old way might be safer, but no one has ever accomplished anything great by playing it safe.

The people who made life-changing money with Bitcoin are the ones who invested in it before it was a “proven” asset class.

Apply the same reasoning to your marketing strategy. Bet on your own ideas no matter how ridiculous you think they are.

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara

If you’d like to have a chat about how I can help you grow your brand and attract new clients on LinkedIn, reply to this email or book a call here.

"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had more leads, paying customers, and increased my revenue by 50%. He's my go-to LinkedIn marketing expert." —Venzo Chaar