How to Attract High-Paying Clients

Tired of posting endlessly on LinkedIn and not seeing results? Here’s why most content strategies fail for service-based businesses and what actually works.

Most LinkedIn content strategies are made for B2C creators who sell low-priced products or rely on brand deals. If you’re selling high-ticket services, you need a different playbook.

After four years of testing LinkedIn strategies for myself and my clients, here’s what I found works best for service providers with offers priced at $2,000 or more.

For context, one of my clients offers packages ranging from $7,500 to $75,000 and this same strategy applies.

Let’s break it down.

Step 1: Start with a Proven Offer

Before we dive into strategy, let’s get one thing clear: Do you have a proven offer?

A proven offer means you’ve achieved product-market fit. There’s a clear need for your service, and you’ve validated it by selling to a few clients.

For instance, if you provide content marketing for early-stage B2B SaaS companies and already have happy clients in this niche, your offer is proven.

If your offer isn’t proven yet, start by creating it, building a list of prospects, and reaching out. Offer free work in exchange for feedback, then keep refining your offer until you land on something your prospects truly value.

Step 2: Build a Network of Buyers

Your follower count doesn’t matter. What matters is who you’re connected to.

Start by identifying your ideal clients: decision-makers with the budget and authority to hire you. Send connection requests strategically, balancing both quality and quantity.

Aim to send a 100+ connection requests to potential buyers every single week. It will take more if you’re being selective, but the results are worth it.

Quick Tip: Review your existing connections. How many of them fit your target audience? If it’s less than 50%, it’s time to level up your network.

Step 3: Reverse-Engineer Your Offer

Think about the journey your ideal client takes before hiring you.

• What do they need to know to trust you?

• What objections might they have?

• What results do they care about?

Your content should answer these questions at every step.

For example:

• To build awareness, share posts explaining common problems you solve.
  

• To build trust, create case studies, client testimonials, or detailed how-to guides.
  

• To close deals, write content that directly addresses objections and clearly demonstrates what they’ll get from working with you.

Pro Tip: Create content for the different levels of awareness.

Step 4: Start Conversations in the DMs

Leads won’t magically land in your inbox, you need to take the first step. Start conversations with your connections.

Here’s how:

1. Get to know their challenges

2. Offer helpful advice or resources

3. Be clear about how you can add value

And remember: busy professionals don’t have time for small talk.

Skip the fluff and get to the point. For example:

“Hi [Name], I noticed you’re leading [Role/Company]. I help [specific audience] solve [problem] with [your service]. Would it be helpful if I shared a quick idea to [desired outcome]?”

Pro Tip: Follow up at least twice after the initial DM. Leave a few days in between and try to find a new angle to re-engage your lead by adding value.

Step 5: Pitch with Confidence

Finally, make sure people know what you do and how you can help them.

Pitch your offer in your content and your direct conversations. Clarity is key. If your prospects don’t understand your value, they won’t hire you.

For example:

• In your content: “I help B2B SaaS founders generate qualified leads on LinkedIn without spending money on ads.”
  

• In your DMs: “Based on what you’ve shared, I believe [Offer] could help you [specific outcome]. Would you like me to share more details?”

Make it a habit to pitch more often and promote your offer.

Why This Works

This strategy focuses on what matters: building relationships with decision-makers, creating content that earns trust, and directly asking for the business.

By implementing this approach, you’ll stop spinning your wheels and start attracting the right clients for your business without wasting your time on low-impact activities.

If you found this helpful, share it with a friend!

Until next time, keep creating!

Omara

P.S. Want to grow your brand and attract new clients on LinkedIn? I can help you land 10-15 qualified leads in 90 days or less. Reply to this email or book a call here.

"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had more leads, paying customers, and increased my revenue by 50%. He's my go-to marketing expert." —Venzo Chaar

"I went from completely inactive on LinkedIn to getting thousands of profile views and valuable connections. I saw a huge difference in results after only a few coaching sessions with Omara. He knows his stuff!" —Rami Kawkab

"Omara brought much-needed clarity to our social media and email marketing strategy. He guided us in crafting a high-ticket offer and developed the perfect marketing plan to launch and promote it. Invaluable advice!" —Tracy Kopp