Building Your Unique Advantage

Entrepreneurship today is mostly about building influence and monetising it. 

This means more people are competing for attention, making it harder and harder for less established entrepreneurs to stand out from the noise.

And it doesn’t help that most internet marketers recommend finding what works and copying it because it’s “proven”. 

If you spend enough time on YouTube, you’ll notice videos from several different channels that have the same title, similar thumbnails, and the script and editing style are almost identical.

It’s almost like trying to steal someone else’s personality. Weird stuff!

Same thing is happening on LinkedIn, X (formerly Twitter), Instagram, and every other social media platform. And it works… until it doesn’t.

Now here’s what all the copy cats are missing: Yes, it’s proven. Yes, it will get you some attention. Yes, you’ll gain a few followers. But it won’t build your brand. 

In fact, the biggest lever for standing out online is: differentiating your content as much as possible and crafting a unique style that’s hard to replicate.

MrBeast’s Secret to 10X Growth

In March 2022, Jimmy (MrBeast) appeared on the Joe Rogan podcast and shared insights on how he helps people achieve exponential growth on YouTube.

He mentored someone who went from 4.6 million monthly views and earning $24,000 to 45 million views and $400,000 within seven to eight months.

Jimmy explained that exponential growth comes from focusing on quality over quantity.

“As weird as it sounds, it’s much easier getting five million views on one video than 100 thousand views on 50 videos. You could upload one great video per year and get more views than if you uploaded 100 mediocre videos. It’s very exponential.”

A 10% improvement in video performance (like more clicks and longer watch time) doesn't just get 10% more views, but potentially 10X more.

This exponential mindset allows creators to focus their energy into fewer, higher-quality videos rather than burning out producing many mediocre ones.

Now this doesn’t just apply to YouTube, but content creation in general. Think of it this way: a hit song can easily rack up 10X the plays of an average track. That’s why musicians record so many songs, but only a select few make it to the final album.

So instead of creating for the sake of creating or copying what everyone else in your niche is doing, ask yourself: what can I do to make my content 10x better?

Becoming Hard to Replicate

One of your main goals as a content creator is to become hard to replicate. To achieve this goal, you need to focus on three things:

1. Your Unique Ability: The distinct skills, perspectives, and insights that only you can bring to your content.
   
   For example: Alex Hormozi is hard to replicate because not everyone can start a Youtube video with a strong hook like this:
   
   “I’ve been in business for 13 years. I’ve sold 9 companies. My last company I sold for $46.2M. My current portfolio at Acquisition.com does over $17M a month. And I’m gonna compress 13 years of business advice into this one video.”
   
   You can copy Hormozi’s video titles, thumbnails, and editing style, but you can’t replicate his achievements.
   
   

2. Unfair Advantage: The resources, networks, and tools that give you a strategic edge, allowing you to create at a level others can’t easily match.
   
   For example: Mark Manson’s new video format is hard to replicate because, as a best-selling author, he has access to experts, exclusive information, and resources that most people can’t easily obtain.

   
   Some people have different advantages like: good looks, a magnetic personality, financial resources, natural charisma, or a powerful network.
   
   Identify these advantages in your circumstances and lean into them.
   
   

3. Relentless Innovation: Constantly evolving, experimenting, and pushing boundaries to ensure your content stays ahead and hard to replicate.

   
   For example: Casey Neistat transformed vlogging on YouTube by combining high-quality filmmaking with personal storytelling.

   
   His creative editing style and ability to turn everyday moments into captivating content set a new standard for creators on the platform.

   
   If you're a skilled editor or filmmaker, you might mimic Casey's techniques, but you can’t replicate his personality or creativity.

   
   And if you try, people will just say you're copying him. He carved out a niche so unique it made him irreplaceable.

Your ability to differentiate yourself and craft your own style creates protective layers around your brand, making your content harder to replicate.

Even if they do, they won’t be able to keep up. And if they somehow manage to sustain it, it won’t matter—everyone will know they’re just copying you, the original trendsetter.

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara