For the past 110 weeks, I sent this newsletter every single Saturday.
That level of consistency taught me a lot about discipline and the practice of writing.
But recently I started asking myself a more practical question:
Is publishing every week still the smartest way to build authority today?
The internet used to reward information. If you wrote a thoughtful article or newsletter, people would discover it through search, blogs, or email recommendations.
Today the internet looks very different. Information is everywhere.
AI can generate explanations instantly. And when people want to understand something deeply, many now turn to video or visual formats instead of reading text posts.
The result is what I call the content treadmill.
Creators feel pressure to publish constantly just to remain visible.
But volume rarely creates authority.
In fact, the opposite often happens. As frequency rises, signal drops.
Ironically, this makes original thinking more valuable, not less.
The internet doesn’t have an information shortage. It has a clarity shortage.
The people who stand out today aren’t necessarily the ones publishing the most. They are the ones publishing the most thoughtful ideas.
This led me to rethink how I want to use this newsletter.
After 110 consecutive weekly issues, I’m making a small change.
Moving forward, this newsletter will be sent twice per month instead of weekly.
The goal is simple:
Less pressure to produce.
More room for stronger thinking.
And higher signal in each issue.
This also reflects something I’ve been advising clients recently: rather than trying to outrun the algorithm with volume, focus on producing fewer but more meaningful pieces of authority content.
One strong idea distributed well outperforms ten forgettable ones.
So this newsletter will continue. Just at a slightly slower pace.
Every two weeks, I’ll share ideas about authority, positioning, and how the internet is evolving for creators, founders, and expert businesses.
Thank you to everyone who has been reading along for the first 110 editions.
See you in two weeks.
Omara
