Your Personal Algorithm

Most people obsess over what to post and how often.

But they ignore the deeper forces shaping how they show up.

Not just social media algorithms, but personal algorithms.

The mental shortcuts, feedback loops, and unexamined beliefs that quietly govern their decisions, tone, and self-image online.

They chase tactics. Tweak headlines. Rewrite bios. Obsess over whether to post daily or 3x a week. But that’s not what’s really driving the results, or the lack of them.

What actually shapes your brand is your invisible codebase.

The quiet assumptions. The patterns you don’t even know you’re repeating.

Most people never question them. Which means they keep showing up in ways that feel off-brand, out of sync, or just plain forgettable.

Let’s break it down.

Personal algorithms that distort your brand:

Here are a few subtle loops that sabotage even the most talented creators:

• The Approval Loop: You post what you think will perform, not what you believe. Over time, the algorithm becomes your compass. Your voice gets diluted and your brand becomes generic.

• The Comparison Loop: You unconsciously mimic others—tone, ideas, cadence—thinking it’s inspiration. But it chips away at your originality and reinforces imposter energy.

• The Past-Validation Loop: You cling to what worked before, afraid to evolve. If one type of post got you followers, you keep doing more of the same. But your business and your audience have moved on.

• The Fear-of-Rejection Loop: You water down your ideas, keep things surface-level, and avoid bold statements. The result? A safe brand that gets ignored.

These loops are your real algorithm.

And until you reprogram them, no amount of tactical optimisation will save your brand.

If you want your content to work, your inputs need to change.

Here’s how to start:

1. Audit your influences

Look at who you’re following. Are they sharpening your voice or dulling it? If their tone is bleeding into your brand, hit unfollow and rebuild your inputs with creators who challenge you to think, not conform.

2. Interrupt your default questions

Instead of “What will get likes?” ask:

– What do I actually believe about this topic?

– What feels honest, even if it’s unpopular?

– What needs to be said that no one’s saying?

3. Create from identity, not insecurity

Your brand is a reflection of your beliefs, values, and unique lens, not a reaction to what others are doing. Post from clarity, not from a need to keep up.

4. Set your own feedback loop

Don’t wait for likes to validate you. Use metrics that matter:

– Did this attract the right kind of prospect?

– Did someone say, “This made me think”?

– Did it feel like an expression of yourself?

Like it or not, you're always signalling something.

Your tone. Your content. Your timing.

It’s less about what you say and more about what your behaviour reveals.

So ask yourself: What are you unconsciously training people to expect from you?

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara

If you need help building your brand, attracting new clients, and growing your business, reply to this email or book a call here.

“Working with Omara completely transformed my LinkedIn presence. Within weeks, I went from being virtually invisible to attracting thousands of profile views and building meaningful connections with key players in my industry.” — Rami Kawkab