Why Your Marketing Is Broken

Most entrepreneurs struggle with marketing because their audience doesn’t clearly understand or believe the value they offer.

When your core message isn’t clear, your prospects stay stuck in old beliefs.

Those beliefs stop them from seeing your service as the obvious choice.

That’s why you’re getting constant objections, drawn-out sales calls, and leads that hesitate or disappear. I’ve been there, it wears you down fast.

Marketing isn’t just about grabbing attention. It’s about changing beliefs.

To create a powerful core message, start by clearly answering this fundamental question:

“What does my audience need to believe to eagerly buy my offer?”

Then follow these practical steps:

1. List out your audience’s current beliefs, the things they think or assume right now about their problem and potential solutions.
   

2. Clearly define the new beliefs they must adopt to see your service as the obvious choice.
   

3. Create content designed explicitly to shift their perspective from their current beliefs to what they need to believe to buy your offer.

Here’s a practical example:

Current Belief: "I don't have time to create consistent content."

Required Belief: "With the right strategy and support, I can create great content in just 2 hours per week."

Your job, through your core message, is simply to bridge the gap between these two points.

When your message does this well:

1. Prospects begin to self-select as ideal clients

2. You create clarity and increase desire

3. Sales conversations feel more natural

Action step: Write down ONE belief your audience currently holds that stops them from buying, and what they need to believe instead. Then, create your next piece of content specifically designed to shift that one belief.

This small action alone can transform your entire marketing approach.

Need help clarifying your core message? Hit reply and let me know.

Until next time, keep creating!

Omara

"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had a better offer, more leads, paying customers, and increased my revenue by 50%. He's my go-to marketing expert." —Venzo Chaar