When More Effort Leads to Less Growth

You can spend months fine-tuning your offer, redesigning your pitch deck, posting on LinkedIn, and engaging daily, and still see little to no traction.

When nothing changes, you often fall into the same cycle: tweaking the offer again, adjusting the sales process, experimenting with new ideas, and somehow remaining stuck.

The reason for this is straightforward: they are solving the wrong problem.

In many cases, there is no conversion problem. There is a visibility problem.

If not enough people are aware of your existence, they cannot buy from you.

The first task of your marketing is not to persuade someone to buy from you, it’s to make sure the right people notice you and trust you.

Consider your own pipeline. How many people:

• Know that you exist?

• Understand exactly what you do?

• See you as a credible and relevant option?

If the answer to the first question is “not enough,” then your time is better spent increasing awareness rather than perfecting your offer.

There is no amount of refinement or sales process optimisation that can compensate for a lack of visibility.

3 Ways to Address a Traffic Problem

If you want more leads, you must have more people entering the top of your funnel. The following approaches will help you achieve that without resorting to low-quality tactics.

1. Borrow other people’s audiences.

Your ideal clients already trust other individuals or platforms. Position yourself in front of these existing audiences by appearing on relevant industry podcasts, collaborating on live events or webinars, or co-creating resources with strategic partners.

2. Amplify proven content with paid promotion.

If you already have content that is performing well organically, you can extend its lifespan and reach by allocating a small paid budget to it. Even a modest spend of $10–$20 per day on your highest-performing posts can put you in front of thousands of the right people consistently, without increasing your content creation workload.

3. Increase the volume and quality of outbound activity.

Commit to adding 50–100 highly relevant people to your network each week, and initiate meaningful conversations with them. The focus should be on building rapport and delivering value before introducing any offer.

Address the Right Problem First

Your first priority is visibility, getting more of the right people to see you and your work.

Once you have a steady, reliable flow of those people engaging with your content and offers, then you can focus on converting them into clients.

If you need help increasing your visibility and attracting the right opportunities, I am hosting a limited number of private 1:1 LinkedIn Strategy Sessions this month.

During the 60-minute session, we will:

• Audit your LinkedIn profile and content

• Identify exactly where you are losing opportunities

• Create a clear plan for increasing your reach and visibility

You can apply for a session here.

Until next time, keep creating!

Omara

"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had a better offer, more leads, paying customers, and increased my revenue by 50%. He's my go-to marketing expert." —Venzo Chaar