When Growth Turns Against You

One of my clients runs a multi-million dollar company with a capable team and a solid service. But over the past six months, they cancelled three major launches.

Not because the idea wasn’t good, but because they kept creating new offers for new markets without building the foundation first.

They were chasing growth in five different directions, and none of them were working.

They tried to sell to audiences they hadn’t built, using messages they hadn’t tested, for problems they didn’t fully understand. They created friction instead of momentum.

This isn’t just a big-company issue. I’ve seen solo founders make the same mistake.

They launch something, it doesn’t land, and instead of refining it, they move on to the next idea. Then they wonder why attracting clients is hard.

It’s rarely a marketing problem. It’s a business model problem.

The more complexity you introduce, the harder everything becomes. Client acquisition suffers because the message loses clarity.

Delivery becomes inefficient because you’re solving too many different problems. Growth stalls because there’s nothing consistent enough to double down on.

But when you simplify your model, everything starts working better.

You get clearer on who you serve. You say no to distractions disguised as opportunities. And you begin to build momentum in one direction.

That’s how businesses scale, not by adding more, but by doubling down on what works and refining it to make it work even better.

This doesn’t mean you can’t expand, but new offers should be relevant, not reactive. They should deepen your value, not dilute it.

The best offers are a natural next step for your existing clients or a strategic bridge for people who aren’t quite ready for your core service yet.

So if your business feels stuck, slow, or scattered, don’t rush to add something new. Start by asking what needs to be removed.

When your model is clear, growth becomes inevitable.

Until next time, keep creating!

Omara

P.S. If you could focus on just one thing for the next 90 days, what would it be?

Hit reply and let me know. I read every response.