The Worst Marketing Decision

The worst decision in marketing isn’t choosing the wrong strategy. It’s constantly switching before any strategy has a chance to work.

You see it all the time, people jump from one tactic to another, chasing momentum, mistaking movement for progress.

But the truth is, commitment often outperforms optimisation.

The best marketing decision is often the one you stick with long enough to learn from, not the one that promises the fastest results.

Success comes after repetition and refinement, but most people quit after a few low-performing posts, a quiet campaign, or some kind of external pressure.

The problem isn’t the platform or the strategy. It’s not fully committing to it.

In the book Stumbling on Happiness, psychologist Daniel Gilbert explains that people who don’t have the ability to reverse their choices often end up happier.

Why? Because they adapt. They focus on making the most of what they’ve chosen, not second-guessing what they didn’t.

The same holds true in marketing. When you commit, you stop wasting energy wondering if you chose wrong, and start making the choice work.

Of course, there’s a balance. The goal isn’t blind loyalty to a failing plan.

It’s giving a strategy a fair test, long enough to gather data, optimise, and assess.

Make it a habit to commit for a full cycle (e.g. 30 days of content, 90 days of outreach). Then decide with data, not doubt. Avoid early judgement.

Joe Rogan didn’t go viral overnight. He showed up for over 2,300 episodes until he became the most recognisable voice in podcasting.

Seth Godin has written a blog post every single day for more than two decades, over 8,000 entries of practiced clarity and original thought.

Casey Neistat filmed and published more than 900 videos, many daily, until his name became synonymous with storytelling on YouTube.

None of them relied on a perfect strategy.

They just stuck with it long enough to get great.

The best marketers aren’t the ones with perfect instincts. They’re the ones who commit to imperfect strategies, long enough to refine them into something great.

That’s how momentum is built, not through hacks, but through consistency.

If you’re tired of second-guessing your marketing, stop looking for the perfect move. Pick something that aligns with your strengths and stick with it.

Because most of the time, it’s not that the plan doesn’t work.

It’s that you didn’t give it a real chance to.

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara

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