There’s a pattern I keep seeing in people who want to build something but haven’t started yet (and probably won’t get started anytime soon).
They delay the work they want to do by attaching it to a condition.
They tell themselves that once they achieve or complete “X,” then they can finally start “Y.” It sounds reasonable, but it becomes the perfect excuse to procrastinate.
It comes in different variations: when I finish this certificate, when I move to a better place, when things settle down, when I feel more confident, when I have more clarity.
These conditions feel logical because they give structure to your fear.
They create the illusion that you’re being responsible, when in reality you’re postponing the discomfort of starting.
The real issue is not the condition, it’s the identity attached to it.
You might believe that once the condition is met, you’ll finally feel like the person who can do the work. But that shift never comes from the condition, it comes from action.
This is the fork in the road.
Some people wait for readiness. They tie their progress to external milestones, and they stretch the gap between idea and execution until there’s no momentum left.
Others move quickly, not recklessly. Just without the self-imposed waiting period.
They start writing before their ideas are perfect. They start selling before they feel “credible enough.” They build the product while they are still learning. They get feedback from reality instead of protecting themselves with hypothetical scenarios.
Speed matters. Not because faster is better, but because speed bypasses the psychological friction that grows when you sit on an idea for too long.
The more time you give a fear, the stronger it becomes.
The more you delay a commitment, the heavier it feels.
The more you wait for the perfect moment, the more distant the work becomes.
At some point you realise the barrier is not the condition itself. It’s the belief that you needed the condition in the first place.
So here’s a useful question: What are you postponing because you’ve attached it to a condition that doesn’t actually matter?
And what would happen if you removed the condition altogether and acted now?
Until next time, keep creating!
Omara
If you need help building your brand, attracting new clients, and growing your business, reply to this email or book a call here.
"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had a better offer, more leads, paying customers, and increased my revenue by 50%. He's my go-to marketing expert." —Venzo Chaar

