- Omara Khaddaj
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- The New Rules of Standing Out Online
The New Rules of Standing Out Online
How to Build a Brand People Actually Care About
Every social media platform is seeing a massive drop in organic reach.
Creators everywhere are complaining about fewer views and less reach.
Two big shifts are driving this:
AI lowered the barrier to entry. Everyone’s an expert now.
Anyone can now generate “useful” content in minutes. Educational posts that used to stand out are now a commodity. Why sit through a 30-minute YouTube video when ChatGPT gives you a tailored answer in seconds?
Entertainment is no longer a differentiator, it’s a requirement.
We’re now living in the age of information overload. Attention flows to creators who can make people feel something through stories, lived experiences, perspective shifts, or simply their unique personality.
This doesn’t mean the creator game is over. It just means the game has changed. The opportunity now is to build a personal brand that’s actually personal.
Frameworks and how-to content alone won’t cut it anymore. People need a reason to care about you. They follow because they like you, resonate with your worldview, and aspire to be part of your orbit, not just because you happen to be good at what you do.
Follow these 5 rules to stand out:
Rule 1: Lead with lived experience
People remember stories, not tips. Share the moments that shaped your thinking, wins, setbacks, and turning points. Lived experience resonates better than generic advice.
Rule 2: Share how you see the world
Don’t just share information, give people a lens to see the world through. A clear, consistent point of view is what makes people come back because they like how you think.
Rule 3: Show the life behind the brand
Familiarity builds trust. The small glimpses: your tastes, routines, and values, create a sense of connection that purely educational content can’t.
Rule 4: Connect ideas through story
Anyone can share information. Few can connect it in ways that move people. Use stories to bridge ideas and emotions. That’s how your message sticks.
Rule 5: Take a brave stand
Clarity is magnetic. Take a brave stand so people know exactly what you believe in. You’ll lose a few followers, but you’ll gain real believers.
This is harder than pumping out tips and frameworks, but it’s also what separates creators who struggle to get attention from those who build unique brands.
People aren’t subscribing to what you know anymore.
They’re subscribing to who you are.
If you enjoyed this, share it with a friend.
Until next time, keep creating!
Omara