The Modern Content Hierarchy

Everyone is a content creator in 2025.

AI made it easier than ever to post consistently.

But consistency without unique value is just noise.

So the real question is no longer: “How often should I post?”

It’s: “Which type of content gives me the biggest return on effort?”

Here’s a little breakdown:

So what’s the play?

It depends on your goals and your stage.

If you’re still early and want to get noticed:

Start with short-form content. Reels, TikToks, carousels, these give you fast reach and visibility. Think of them as the hooks that get people through the door.

But if you’re trying to build a reputation, not just rack up views, you need long-form content. Newsletters, YouTube videos, podcasts.

It’s where people decide whether you’re worth following, hiring, or recommending.

Here’s a simple framework to apply:

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara

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