Most content online falls into two buckets:
Value-driven content (tips, frameworks, how-to advice) and story-driven content (personal lessons, emotion, lived experience, narrative).
For a long time, value-driven content was actually valuable. If you shared good ideas, actionable tips, or frameworks, people tuned in.
You could stand out by demonstrating expertise and being useful.
That era is ending.
AI has changed the internet. Anyone can now generate “useful” content in seconds. A new creator can type a prompt and produce 20 new ideas, formatted nicely, with frameworks and action steps.
Not perfect, but good enough for most people. And when something becomes abundant and within everyone’s reach, it loses its impact.
This is why value-driven content is getting weaker.
It no longer builds trust, connection, or desire on its own. The internet is flooded with information. What people are craving is connection.
Today, audiences want to feel something. They want to see how you think, not just what you know. They want context, emotion, and the story behind the lesson. They want to learn from real experiences, not generic advice.
We remember stories more than we remember frameworks. We trust those who we know and like, not only those who are knowledgeable.
Trust comes from seeing someone’s journey, the decisions they make, the beliefs they hold, the mistakes they admit, the perspective they earn.
AI can copy information, but it cannot copy a lived life. That’s why story-driven content is a competitive advantage.
The creators who will win are the ones who bring us into their world. They show their thinking. They reveal the real reason behind their choices.
They let us witness their transformation in real time. They are not trying to look perfect, they’re taking their audience with them on their journey.
This doesn’t mean you have to overshare or treat content as a public journal.
It simply means your experiences and your perspective matter more than your tips. A simple story about how you learned something will outperform a perfect step-by-step breakdown, because only one of them is unique.
Your story has texture. It has emotion. It has timing, stakes, and consequence.
No two lived experiences are the same. That is what makes story the last frontier of differentiation online.
So what do you do now?
Shift from “Here are 5 tips” to “Here’s what happened, what I realised, and how you can apply it.” Think in narratives, not just tips or bullet points of advice. Show, don’t perform. Teach through your lived experience, not through Google-able information.
The world has enough advice. What it needs is perspective.
And in a world where AI can produce most answers, the most valuable thing you can share is how you got yours and why it matters.
If you enjoyed this, share it with a friend.
Until next time, keep creating!
Omara
