The Content Lie Everyone Falls For

Everyone thinks social media content is all about visibility.

But if visibility alone is your goal, you're already losing.

Too many founders treat content like a numbers game.

Your post gets 10k impressions, 100 likes.

A quick dopamine hit, a follower bump.

Then a decision-maker hits your profile.

And what do they see? Noise.

No depth. No expertise. No credibility.

Just another generalist polluting the feed.

Here's the uncomfortable truth: Visibility feels like growth, but the wrong content quietly erodes your positioning and pushes away real buyers.

Shift From Popularity to Utility:

Don’t create content to be popular. Create content to be useful.

Create the kind of content that gets shared privately with notes like:

“This explains exactly what we’ve been trying to solve.”

That happens when you stop sharing random tips and start diagnosing real problems. When you combine strategic insight with tactical specificity.

Quick Reality Check:

• Look at your last five social media posts.

• Do they offer deep insight and real value?

• Are they general or specific? Useful or just noise?

How to Create Useful Content:

1. Expose Real Problems: Zoom into specific challenges your audience faces daily. Point out what’s actually slowing them down.
   

2. Offer Actionable Solutions: Share clear, step-by-step advice they can use today. Generic tips don’t build trust, precision does.
   

3. Share Earned Insights: Use lessons from real experience. What do you know from actually doing the work that most people miss?
   

4. Anchor to Outcomes: Tie each post back to a business goal your audience cares about—growth, retention, positioning, etc.
   

5. Show How You Think: Explain your thought process. Don’t just share what you know, show how you arrived at it. That’s what builds credibility.
   

6. Cut the Fluff: Remove anything that sounds good but says nothing. Every line should either educate, reframe, or prompt action.

Immediate Impact:

1. You build genuine credibility.

2. Real decision-makers see you as an expert.

3. You attract much more qualified opportunities.

Remember: Content that pleases everyone rarely impacts anyone.

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara

If you need help building your brand, attracting new clients, and growing your business, reply to this email or book a call here.

"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had a better offer, more leads, paying customers, and increased my revenue by 50%. He's my go-to marketing expert." —Venzo Chaar