There’s a mistake people make when they start writing online.
They try to sound like a know-it-all expert.
So before they’ve done the thinking, they reach for conclusions.
Before they’ve gained clarity, they borrow certainty.
The result is content that feels oddly weightless.
The idea that you need to position yourself as an expert early on only makes this worse. What often gets called “positioning” at this stage is really just performance.
Expertise is something you grow into through repetition and pressure, not something you’re entitled to because you have a social media account.
Trying to skip that phase usually produces the same outcome: safe opinions, recycled language, and an uncomfortable sense that you’re performing rather than expressing.
So, instead of deciding what you want to be known for, pay attention to what you’re paying attention to. The topics that pull you in naturally, the ideas you keep circling back to, and the questions that don’t leave you alone.
Write from there. Not as commentary or advice, but as clarification.
What you’re learning, what’s clicking, what’s still unresolved. Share it plainly, without trying to turn it into something bigger than it really is.
This changes your relationship with writing.
You’re no longer trying to impress an audience you don’t fully understand.
You’re using the act of writing to organise your own thinking and let others observe that process if it’s useful to them.
Over time, that practice sharpens how you think.
Explaining something forces precision.
Weak ideas reveal themselves quickly. Connections form where they didn’t exist before. You start noticing what’s obvious only after you’ve done the work.
This is also where differentiation appears.
Information is abundant. Interpretation isn’t.
What stands out is not what you know, but how you see it. The assumptions you question, the patterns you notice, and the conclusions you resist rushing into.
Eventually, your tone evolves.
People don’t follow because you sound authoritative. They follow because your perspective is worth considering. That’s usually the real starting point.
Share this with someone who’s overthinking where to begin.
Until next time, keep creating!
Omara
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