The One Thing AI Can’t Copy

There was a time when purely educational content was enough.

You’d share a few how-to tips, break down a framework, or teach a process, and it worked. People followed, engaged, and bought your stuff.

But times have changed. AI has made educational content less valuable.

Today, if someone wants an answer, they rarely scroll through your carousel or watch your 30-minute video. They go to ChatGPT or Claude, drop in their question, and get a personalised answer in seconds.

They don’t want content. They want clarity.

They want it now and they want it tailored.

So where does that leave you?

If your content is purely educational, you’re competing with machines that are faster, cheaper, and more responsive than you’ll ever be.

You can’t win that game, so you need to play a better one.

AI can replicate information, but it can’t replicate your lived experience.

It doesn’t know what it’s like to fail, rebuild, or figure things out the hard way.

It doesn’t have instincts, regret, doubt, or perspective.

And that’s why real stories matter more than ever.

Your lived experience is the one thing AI can’t replicate. It makes your message stick. It builds trust without needing to “teach” in every piece of content you create.

You’re not just delivering information. You’re showing people how it felt to be there, how you navigated it, and what changed as a result.

That’s content AI can’t create. It’s also the content people remember most.

(See how I applied this in a previous newsletter)

Here’s how you can do that:

Use stories to explain concepts, not just frameworks.

Don’t just document your wins, share what they cost you.

Replace abstract tips with real-world decisions you had to make.

Make your audience feel seen, not just informed.

People follow people who get it. Resonance is key.

If you enjoyed this, reply and let me know.

Until next time, keep creating!

Omara

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