How I'm Rebuilding My Business

Today, I'm pulling back the curtain to share some significant shifts in my business strategy that I've been testing and implementing over the past few weeks.

I’m sharing this so you can get an insider look at how I'm evolving my approach to create a more sustainable and profitable creator business.

1. LinkedIn Strategy

I'm testing a different LinkedIn strategy. Instead of chasing audience growth, I'm laser-focused on converting connections into real business outcomes.

The traditional LinkedIn growth playbook says:

• Post every day without fail

• Spend 2+ hours engaging with other creators

• Chase visibility and follower growth at all costs

My new playbook is radically different:

• I've turned off notifications for big creators

• I've built a targeted list of 100 qualified leads

• I’m prioritising engaging with potential clients

Now I focus on having at least 3 meaningful interactions with prospects before moving to DMs. When I reach out, it's to have genuine conversations about their challenges and identifying whether there’s a way I could help them (before pitching anything).

This shift from cold to warm outreach means I'm not constantly hunting for new connections but building relationships with existing ones.

2. Strategic Partnerships

I'm establishing partnerships with complementary service providers who target the same audience but offer different solutions.

For example, I've connected with a cold email marketing agency where my LinkedIn service is a natural fit that complements what they do. We can cross-refer clients and create new opportunities that we both benefit from.

My goal is to develop 3-5 active partnerships that consistently drive qualified leads my way. This reduces my dependency on content marketing and warm outreach, and it creates multiple lead sources—something every business needs for stability.

3. Qualifying Leads More Rigorously

I'm now much more intentional about qualifying leads both before and during discovery calls. The primary goal of these calls has shifted from selling to determining fit.

I've also embraced walking away from deals that don't feel right, even when the lead looks qualified on paper. Since I work closely with clients and have limited capacity, alignment is critical. After each call, I ask myself a simple question: "Did we vibe?" The answer needs to be a clear ‘yes’. Anything less is a ‘no’.

This might seem counterintuitive when building a business, but I've found that client relationships that start with hesitation almost always become problematic later.

4. Newsletter-First Approach

I'm contemplating a significant pivot to a newsletter-first approach for audience building (but I haven’t made up my mind yet).

With social platforms shifting from social graphs to interest graphs and AI making content creation more accessible to everyone, standing out has become increasingly difficult. I'm considering investing in paid growth specifically for my newsletter audience, then using that as the foundation for my social media strategy.

This inverts the traditional model of using social to feed newsletters. Instead, my audience would be built and nurtured via email, with social serving as somewhat of a secondary channel that grows in a more targeted way.

5. Multi-Channel Strategy

Beyond just LinkedIn and my newsletter, I'm planning to implement the Minimum Viable Brand strategy I outlined in this article.

This means strategically distributing content across platforms where each:

• Serves a specific purpose in my funnel

• Reaches a different segment of my audience

• Addresses different stages of the buyer journey

Rather than being everywhere half-heartedly, each platform will have a clear role in my overall strategy and I won’t be constantly under pressure to create more content.

6. Focusing on What Matters Now

I stopped overthinking my business model and feeling the obsessive need to figure out all my steps in advance. Instead, I'm focusing on what's relevant to me at this stage of my journey. For now, it's selling my LinkedIn service to more clients.

I want to help at least 5 more clients build their LinkedIn presence and unlock new business opportunities before making my next move.

I have a couple of great case studies in the making, but I want to work with more clients that are serious about building their brand and have a compelling long-term vision.

I’ll continue growing my audience on the side until my next step reveals itself.

I'd love to hear your thoughts on these changes. Which one resonates most with your business challenges? Are you making similar shifts in your approach?

Hit reply and let me know. I read and reply to every response.

Until next time, keep creating!

Omara

If you need help building your brand on LinkedIn, attracting new clients, and growing your business, reply to this email or book a call here.

"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had a better offer, more leads, paying customers, and increased my revenue by 50%. He's my go-to marketing expert." —Venzo Chaar