4 Pillars of a Powerful Content Creation System

One of the most effective ways to stay consistent as a content creator is to build a reliable content creation system.

If you build it right, a content creation system can unlock your full creative potential and help you improve the quality of your content.

In today’s letter, we’ll explore the four key elements that every content creator must include in their system.
 
This will help you simplify your workflow, boost your creativity, create better content, and never run out of ideas.

Let’s dive in!

1. Swipe File

A collection of inspiring content, ideas, and examples from various sources that you can look at when you need inspiration.

• Helps you get creative when you're stuck

• Shows you what successful content looks like

• Allows you to notice trends in your field

Here are some tips to help you get started:

Start Collecting Examples

Look for examples of content that inspire you or catch your attention. This could include articles, videos, social media posts, advertisements, or any other content that you find interesting or impactful.

Organise Your Swipe File

Keep your swipe file organised so you can easily find what you're looking for. You can use folders, tags, or categories to group similar content together.

Diversify Your Sources

Don't limit yourself to just one type of content or source. Look for inspiration from a variety of sources, including different industries, niches, and formats.

2. Story Bank

A collection of personal stories and examples that you can use to make your content more interesting and relatable.

• Adds a personal touch to your content

• Makes your content more memorable and impactful

• Gives you ready-to-use stories for different topics

Here are some tips to help you get started:

Start with Your Own Experiences

Reflect on your life experiences, both personal and professional. Identify stories that have shaped who you are today. These could include challenges you've overcome, lessons you've learned, or achievements you're proud of.

Document Stories as They Happen

Keep a journal or digital document where you can jot down interesting anecdotes, experiences, or insights as they occur. This can help you capture details that may be forgotten over time.

Collect Stories from Others

Pay attention to the stories shared by friends, family, colleagues, and clients. Ask them to elaborate on their experiences and how they've impacted them. These stories can provide valuable inspiration for your own content.

3. Idea Bank

A collection of your own ideas and content that you plan to develop. It includes your thoughts and observations organised into different categories.

• Helps you find ideas quickly when you need to create content

• Keeps your ideas organised and easy to access

• Sparks creativity and saves time

Here are some tips to help you get started:

Capture Ideas Immediately

Whenever you have a new idea, write it down immediately. Use a notebook, a note-taking app on your phone, or any other tool that allows you to quickly capture ideas on the go.

Organise Your Ideas

Keep your ideas organised in a way that makes sense to you. You can use categories, tags, or folders to group similar ideas together and make them easier to find later.

Refine Your Ideas

Set aside time regularly to review your idea bank and refine your ideas. This can help you flesh out half-formed ideas and identify which ones are worth pursuing further.

4. Content Backlog

An archive of all your content, including your best-performing posts.

• Have ready-to-post content when you don't have time to create new material.

• Reuse your best-performing posts to keep your audience engaged without always starting from scratch.

• Reduce the pressure to constantly create new content by having a reserve of proven material.

Here are some tips to help you get started:

Create Evergreen Content

Focus on creating evergreen content that remains relevant over time. This can help you build a backlog of content that continues to attract and engage readers long after it's been published.

Revisit and Update Old Content

Revisit your older content regularly and update it with new information or insights. This can help you keep your content fresh and relevant to your audience.

Highlight High-Performing Content

Identify your top-performing content and consider repurposing or expanding on these topics. This can help you capitalise on what's already working and drive even more engagement.

Most importantly, if you take the time to build your content creation system, make sure you use it. The more you use it, the better it gets.

If you enjoyed this, share it with a friend.

Until next time, keep creating!

Omara

Quick Picks

1. In this video Alex Hormozi shares practical marketing advice from his 13 years of experience as an incredibly successful marketer.

2. In this video, Matt Gray highlights some of the most common limiting beliefs that might be holding you back.

3. Here’s a public B2B ads swipe file that you could use for inspiration. Here’s another one, and another one.

P.S. I’m offering a FREE 1:1 coaching session for creators that want to grow and monetise their personal brand. If that’s you, reply to this email and let me know. Only 3 spots available, reply now and save your spot.