3 Proven Ways to Attract More Clients

Getting those first few clients is one of the toughest challenges for entrepreneurs. This is especially true when you're starting with little to no financial resources.

Even multi-million dollar companies I've consulted for struggle with client acquisition. Most lack a clear strategy and the expertise to create a reliable system for attracting new clients on a regular basis.

In today's letter, I'll show you 3 proven ways to attract more clients. These methods work whether you're just starting out or looking to take your business to the next level.

1. Direct Outreach

Direct outreach involves personally contacting potential clients through email, phone calls, or text messages. It’s a form of push marketing.

Ideal for: Solopreneurs, startups, and businesses with limited resources, especially those in B2B sectors or offering high-ticket services.

2. Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract and engage a target audience. It’s a form of pull marketing.

Ideal for: Entrepreneurs and businesses looking to establish thought leadership, build a brand, and create a loyal customer base (or community).

3. Paid Ads

Paid advertising involves purchasing ad space on platforms like Google, Facebook, or LinkedIn to reach a wider and more targeted audience quickly. It’s a form of push marketing.

Ideal for: Established businesses looking to scale quickly, launch new products, or target specific demographics.

The Power of Integration

When prospects see your ads or receive your outreach, they’re more likely to respond if they know your brand. Most people will look you up on Google or social media before deciding to engage. A good website and content on multiple platforms can make prospects more willing to connect based on first impressions.

Content marketing sets the stage for your business. It makes your other efforts more effective. When you reach out or run paid ads, people feel more comfortable engaging with your brand because they’re already familiar with you.

You don’t need to be everywhere at once. Start small—build your LinkedIn account, create YouTube videos, or start a newsletter. Show your expertise and personality. When prospects check you out, they’ll see someone they can trust.

Remember, people buy from those they know, like, and trust. Your content helps tick all these boxes. The sooner you start building your brand, the better.

Choosing the Right Approach

Starting from scratch with limited resources? 

→ Begin with direct outreach to build your initial client base.

Looking to build your brand and establish your authority? 

→ Invest in content marketing to build trust and organic growth.

Need quick results and have the budget to invest?

→ Paid ads can provide immediate visibility and leads.

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Until next time, keep creating!

Omara

If you’d like to have a chat about how I can help you grow your brand and attract new clients on LinkedIn, reply to this email or book a call here.

"Before I met Omara, I struggled to find and convert leads into paying clients. One month later, I had more leads, paying customers, and increased my revenue by 50%. He's my go-to LinkedIn marketing expert." —Venzo Chaar